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The Hershey Company, North America’s leading chocolate and confectionery
manufacturer, and Godrej Beverages and Foods Ltd., one of India’s largest
confectionery and food company and an associate of Godrej Industries
Limited, came together to manufacture and distribute confectionery, snacks
and beverages across India in April 2007. This joint venture was named as
Godrej Hershey Foods and Beverages Ltd.
The JV gives Godrej a strategic long term partner with global brands &
international technology to grow its Food & beverage business. On the other
hand, the acquisition gives Hershey a platform to launch its brands in
attractive fast growing confectionery market of India.
Godrej has a strong track record of success and a deep knowledge of Indian
consumers and markets. This agreement provides Hershey with access to
Godrej’s extensive route-to-market capabilities, extending our reach across
India. Also Hershey will be able to leverage GBFL’s strong distribution
network. Hershey and Godrej are now working together to create a powerful
partnership that’s relevant to the Indian consumer by delivering superior
taste and quality.
About Godrej Beverages & Foods Limited
Godrej Beverages and Foods Limited (GBFL) is a part of the Rs. 6000 crore
Godrej Group, one of India’s largest and most respected business
conglomerates. The company was born in April 2006 when Godrej Tea Limited
took over the Foods division of Godrej Industries Ltd. This new born entity
was named Godrej Beverages & Foods Ltd.
The company has an aggressive growth agenda and plans to become a leading
player in the Food & Beverage space in India. They are targeting sales
revenue of Rs. 1000 Crore by the year 2010 through organic as well as
inorganic growth. In line with the growth vision, Godrej Foods & Beverages
Limited acquired India’s leading confectionery player, Nutrine Confectionary
Company Private Limited in June 2006. Nutrine is now a 100% subsidiary of
GBFL.
The Confectionery portfolio has brands like Mahalacto, KokoNaka, Nutrine
Eclairs, Superstar, Aasai & HoneyFab, all driven by mother brand Nutrine.
Nutrine is the leader in Confectionery category (Hard boiled, Toffee &
Éclairs) with over 20% market share.
The Non Carbonated Beverage portfolio includes Jumpin (Fruit drink), Xs
(Juice & nectar) and Sofit (Soymilk). Being a lead innovator in this
category, Godrej Beverages & Foods Ltd was nominated for ‘Taste 03’ Award at
Anuga Food Fair Germany in 2003, ‘Most Innovative Product’ Award by Tetrapak
in 2004 for Sofit Soymilk and ‘Most Innovative Design’ Award by Tetrapak in
2005 for Xs Exotic fruit nectars.
We also have SmartCook Tomate Puree in the Cooking Aids Category and Godrej
Cooklite, Godrej Oil and Godrej Vanaspati in the Edible Oil segment. We play
in the Packet Tea category with our brand Godrej Tea.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American
manufacturer of quality chocolate and sugar confectionery products. With
revenues of nearly $5 billion and more than 13,000 employees worldwide, The
Hershey Company markets such iconic brands as Hershey's, Reese's, Hershey's
Kisses, and Ice Breakers. Hershey is the leader in the fast-growing dark and
premium chocolate segment, with such brands as Hershey’s Special Dark,
Hershey’s Extra Dark and Cacao Reserve by Hershey’s. Hershey’s Ice Breakers
franchise delivers refreshment across a variety of mint and gum flavors and
formats. In addition, Hershey leverages its iconic brands, marketplace scale
and confectionery and nut expertise to develop and deliver substantial
snacks, including Hershey’s and Reese’s single-serve cookies and brownies,
and value-added snack nuts, including Hershey’s Milk Chocolate Covered
Almonds and Hershey’s Special Dark Chocolate Covered Almonds. Hershey also
offers a range of products to address the health and well-being needs of
today's consumer. Hershey’s and Reese’s Snacksters offer consumers
great-tasting snacks in portion-controlled servings, while Hershey’s dark
chocolate offerings provide the benefits of flavanol antioxidants. In
addition, Artisan Confections Company, a wholly owned subsidiary of The
Hershey Company, markets such premium chocolate offerings as Scharffen
Berger, known for its high-cacao dark chocolate products, Joseph Schmidt,
recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for
its high-quality natural and organic chocolate bars.
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GHFBL
a member of the Rs 4,500
crore (US$ 1bn) Godrej Group is
India's leading consumer products
conglomerate.
Among
the wide variety of food
products manufactured by Godrej
Hershey Foods & Beverages Limited
are
the Jumpin' and XS range of
fruit beverages, Tomato Puree,
other health and
dietetic foods.
The
division has state-of-the-art
manufacturing facilities and a
national
network consisting of 600
distributors.
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